• Google Ads is an online advertising platform that allows companies to display ads on Google and its partner network. It works on a bidding system where ads are shown based on relevance and bid per click.
• Meta Ads enables precise audience targeting using demographics, interests and behaviors. It also provides diverse ad formats and the ability to interact directly with customers via comments and messages.
• SEO (Search Engine Optimization) improves a website’s visibility in search engines. It helps attract organic traffic, build authority, and enhance user experience.
• AdVista provides professional website development tailored to your business needs—from attractive design and optimized functionality to marketing integrations and SEO optimization.
• Use the Google Ads Dashboard for detailed reports on clicks, impressions, conversions and more. Google Analytics can be used for deeper analysis.
• With Meta Ads, you can create various ad types including image, video, carousel, slideshow, and collection. Each has specific advantages and can be used depending on your campaign goals.
• Ranking is influenced by many factors including content quality, keywords, page load speed, user experience, backlinks, and mobile optimization.
• A responsive website adapts automatically to the user’s device screen size, providing an optimal experience on desktop, tablet, and mobile. This improves user experience and can positively impact search rankings.
• Continuously monitor and adjust budgets, test different ad types, use negative keywords, and improve your ads’ Quality Score.
• An SEO audit is a detailed analysis of your site’s SEO performance. It identifies strengths and weaknesses and provides recommendations to improve search visibility and grow organic traffic.
